Helvetica Bike! Why? “Because we love Helvetica. We love swiss spirit.
We like precision, purity and clarity. And Helvetica, the swiss
typography, represents this complete design-lifestyle.” When? “In 2012,
fifty five years after Max Miedinger’s design was born. A good moment in
a world crisis situation to recognize the potential of basics.” Who?
An original idea from Borja Garcia Studio
Via
No doubt their ad will look like this:
Fellow cyclists can I just say that this is the best invention ever!
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