Thursday 4 October 2012

Helvetica Bike



Helvetica Bike! Why? “Because we love Helvetica. We love swiss spirit. We like precision, purity and clarity. And Helvetica, the swiss typography, represents this complete design-lifestyle.” When? “In 2012, fifty five years after Max Miedinger’s design was born. A good moment in a world crisis situation to recognize the potential of basics.” Who? An original idea from Borja Garcia Studio
Via 
No doubt their ad will look like this:
Fellow cyclists can I just say that this is the best invention ever!

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