Wednesday 28 April 2010

The Who's Who Racket

So, I get this email today:
Tom,

It is my honor to inform you that as of April 27, 2010 you are being considered for
inclusion in our forethcoming edition of the 2010 directory representing
the WHO'S WHO of Worldclass Professionals.

Our alliance is recognized by talented individuals who hold knowledge and experience in a particular industry, demonstrate a commitment to excellence, and seek career advancement or enhancement.

On behalf of the CEO and our esteemed staff, we wish you continued success.


How exciting, huh? Well I've been down this road before. These companies are basically a racket. You're buttered up with the prestige of such an honor and asked to proof the directory information about yourself. Once that's done, for the low, low price of $69.95 (plus S&H of course) you can buy a copy of this prestigious book. So WHO else is reading it besides the folks printed inside? I'm thinking nobody.

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